Director, Advertising Growth & Marketing

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Company Introduction We exist to wow our customers. We know we're doing the right thing when we hear our customers say, "How did I ever live without Coupang?" Born out of an obsession to make shopping, eating, and living easier than ever, we are collectively disrupting the multi-billion-dollar commerce industry from the ground up and establishing an unparalleled reputation for being a leading and reliable force in South Korean commerce. We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been since our inception. We are all entrepreneurs surrounded by opportunities to drive new initiatives and innovations. At our core, we are bold and ambitious people that like to get our hands dirty and make a hands-on impact. At Coupang, you will see yourself, your colleagues, your team, and the company grow every day. Our mission to build the future of commerce is real. We push the boundaries of what's possible to solve problems and break traditional tradeoffs. Join Coupang now to create an epic experience in this always-on, high-tech, and hyper-connected world. Role Overview Coupang Ads is seeking a Director, Advertiser Growth & Marketing to lead advertiser growth across Korea and China. This leader will own strategy and execution across the advertiser lifecycle, driving acquisition, adoption, retention, and long-term revenue growth. This role leads a multi-disciplinary organisation spanning go-to-market, advertiser enablement, growth marketing, and insights. Partnering closely with Product, Sales, and senior leadership, this individual will translate customer insights into scalable programs and operating mechanisms that accelerate advertiser success and business performance. What You Will Do • Define and execute advertiser growth strategies across acquisition, activation, retention, and revenue • Shape go-to-market strategies for advertising products, including positioning, segmentation, and commercialization • Build scalable advertiser enablement programs including onboarding, education, and lifecycle engagement • Drive performance marketing and demand generation to grow a qualified advertiser base • Establish measurement frameworks that connect marketing investment to business outcomes • Translate data, customer insights, and market trends into clear actions and business recommendations • Represent advertiser needs and influence product, commercial, and customer experience decisions • Build and lead a high-performing organisation across growth marketing, GTM, and insights • Partner with Product, Sales, Strategy, and Finance to align priorities and drive execution • Establish operating mechanisms, forecasting, and performance management frameworks • Drive a culture of accountability, data-driven decision-making, and continuous improvement Basic Qualifications • Bachelor's degree and 15+ years of relevant experience • 8+ years of people leadership experience, including leading managers and cross-functional teams • Experience in high-growth technology, advertising, e-commerce, marketplace, or SaaS environments • Strong analytical capabilities with experience translating data into business impact • Proven track record of driving growth through marketing, customer lifecycle, or commercial strategy • Experience building measurement frameworks, forecasting, and KPI-driven operations • Ability to influence senior stakeholders and operate effectively in ambiguous environments Preferred Qualifications • Experience in advertising, ad-tech, retail media, or digital marketing • Expertise in advertiser growth, go-to-market strategy, and performance marketing • Experience partnering closely with sales organisations and owning revenue outcomes • Strong understanding of marketing technology, measurement, and attribution • Experience leading large, multi-functional teams • MBA or equivalent advanced degree preferred Recruitment Process and Others Recruitment Process • Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer • The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances. • Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage. Details to Consider • This job posting may be closed prior to the stated end date for application if all openings are filled. • Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process. • Those eligible for employment protection (recipients of veteran's benefits, the disabled, etc.) may receive preferential treatment for employment in accordance with applicable laws. • Job titles and responsibilities may be subject to change depending on the candidate's overall experience, etc. This will be communicated to the candidate at the appropriate time before the offer. • Hiring may be restricted if the legal qualifications required for hiring and work performance are not met. • This is a full-time regular position and includes 12 weeks of probation period; provided, however, the probationary period may be either skipped, shortened or extended if necessary for business purposes. Privacy Notice • Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice located below. https://privacy.coupang.com/en/land/jobs/ Document Return Policy 1. This notification is given pursuant to Article 11 (6) of the Fair Hiring Procedure Act. 2. A job applicant, who has applied but not been finally selected for a position at Coupang (the "Company"), may request the Company to return his/her hiring documents submitted pursuant to the Fair Hiring Procedure Act. However, this will not apply where the hiring documents were submitted via the website of the Company or e-mail, or where the job applicant submitted those documents voluntarily without a request from the Company. In addition, if the hiring documents were destroyed due to a natural disaster or any other reasons not attributable to the Company, such documents will be deemed to have been returned to the job applicant. 3. A job applicant who wishes to request the return of his/her hiring documents pursuant to the main sentence of paragraph 2 above should fill out a "Request for Return of Hiring Documents" [Annex Form No. 3 in the Enforcement Rule of the Fair Hiring Procedure Act] and submit It by email ([REDACTED_EMAIL]). In such case, within fourteen (14) days from the date of identifying the receipt of the request, the Company will send the hiring documents to the job applicant's designated address via registered mail. Please be informed that the job applicant is required to pay the postage on the registered mail. 4. In preparation for a job applicant's request for the return of hiring documents pursuant to the main sentence of paragraph 2 above, the Company shall retain the original hiring documents submitted by the job applicant for 180 days from the completion of the recruiting process. If no request is made until the end of this period, all his/her hiring documents will be destroyed immediately in accordance with the Personal Information Protection Act. 5. The above paragraphs 1 - 4 shall only apply when the labor-related laws of Korea govern the application. They are otherwise not applicable.